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Fell in Love with a Girl is a 2002 music video brickfilm by Michel Gondry, and is the official music video for the song of the same name by The White Stripes.[1] It features a distinctive animation style, and many of the shots were created by first filming live action footage, then digitally converting that footage into large square pixels, before rebuilding the shots with actual LEGO bricks.[2]

Synopsis[]

The music video is essentially plotless, and mainly consists of a sequence of shots featuring the White Stripes band members performing the song or moving around. Other images include changing streetlights, girls jumping into pools, and an intro shot of a real child (played by Michel Gondry's son) building a countdown clock with bricks.[3]

Credits[]

  • Michel Gondry - Director
  • Partizan - Production company[4]
  • Twisted Labs - Special effects
  • Mikros Image - Editing
  • Duran - Editing
  • Claire Marquet - Producer
  • Dan Dickenson - Executive producer
  • Charlotte Lepot - Executive producer
  • Sébastien Fau[5] - Animation director
  • Julie Jones - Costume designer
  • Sam Danesi - Editor
  • Jean Claude Gondry - Pre-production programming
  • Olivier Gondry - Pre-production programming
  • Philippe Deslandes - Pre-production programming
  • Cyril Merle - Director's assistant

Reaction from The LEGO Group[]

In the behind the scenes video, Jack White states that once the video was finished, the band approached The LEGO Group in an attempt to partner with them to create a limited edition release of the single with a LEGO set of the band members on stage included. LEGO declined, stating that they do not market to anyone over the age of 12. LEGO, who historically had been very protective of their product when attempts were made to use it unofficially in commercial works, had no grounds to attempt to block the release of the video as it did not include their trademarked brand name or minifigure design.

Following the success and popularity of the video, LEGO suddenly wished to associate their brand with it. Jack White states that LEGO contacted the band to attempt some sort of collaboration, but the band turned them down, as LEGO "had [their] chance". In 2002, the video was made available to view on the official website of LEGO Studios, and LEGO also published an offical LEGO Club interview with Michel Gondry about the video.[6]

Awards[]

Year Competition Category Result
2002 MTV Video Music Awards Video of the Year Nominated
Breakthrough Video Won
Best Special Effects in a Video Won
Best Editing in a Video Won

References[]

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