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Paul Revere on his 'Famous Midnight Food Run'

The Carl's Jr. Philly Cheesesteak Burger campaign was a series of three commercials for the fast food chain Carl's Jr., created with LEGO stop-motion and released online in August 2010.[1][2] The films advertise the Philly Cheesesteak Burger, and so all relate to Philadelphia in some way. The commercials were produced through,[3] and were not produced in official association with The LEGO Group. The YouTube uploads of the films are no longer online, but the films are available on the Vimeo account of the director, Karni Baghdikian.[4]


The Champ (2010)[]

A parody of the Philadelphia-based film Rocky, in which the boxing champ becomes very hungry during his training.

Great Moments in Philly History (2010)[]

A comedic retelling of historical moments featuring the founding fathers of America, in which they crave for a combination of a burger and a Philly cheesesteak.

It Came From Philly (2010)[]

A monster attack on Philadelphia is thwarted when the monster's hunger is satisfied.

Hardee's Fan Dance (2011)[]

Though not actually a film in the Carl's Jr. Philly Cheesesteak Burger campaign, the same team produced a commercial for the Facebook page of Hardee's (a name used by Carl's Jr. in some regions) and their mobile app Superstar Rewards.


  • Carl's Jr. - Client
  • - Executive producer
  • Initiative Media - Agency
  • Instinct Media - Producer
  • Karni Baghdikian - Producer, Director, Writer
  • Matt Duggan - Writer
  • Nancy Parczyk - Lead animator
  • Musa Brooker - Animator
  • Rachel Donofrie - Production designer
  • Austin Wintory - Composer
  • Rafi Mamalian - Executive producer
  • Shane Rodack - Executive producer
  • Bix Pix Entertainment - Animation studio
  • Pat Lydon - Sound Design, mix & ADR